Wednesday, 5 January 2011


Entitled Everglade the iconic photographers Inez van Lamsweerde and Vinoodh Matadin placed four surveillance cameras in the studio in which Kate Moss performed for the palace of Balmain in their A/W 2010/11 campaign. The intentional blurring of boundaries of reality is typical of modern day media and the film portrays a captivating ambience between the world on show and the world in secret. Integrated within the film lies metamorphosing illustrations created by Jo Ratcliffe to further portray the poignancy of a fantastical, magical world within a true to life portal. Nowness remains an ever favourite of mine.

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